• Book Promotion Video Ideas
• Book Promotion Ideas for Authors
• Book Launch Promotion Ideas

Book Promotion Ideas for Libraries

When people share photos on Instagram, they crave for likes and followers as these are the most common ways to prove appreciation for our posts. If you want to be heard, put your target audience first vertical rhythm.

To create an interesting profile, you need to keep a balance. So publish brand, entertainment, and educational posts as part of your content strategy. Don’t get carried away with too many call to action statements.

Format: PostLet your readers get to know the person behind the book. Share a photo of yourself along with some fun facts, your writing journey, or what inspired you to write your book. This personal touch can make readers feel more connected to your work.

While you want to avoid overtly promoting your book in each post, ensure your following is aware that you have a book available. When considering what to post, peruse your book and reflect on its contents. Aim to share photos that relate to your book’s message. Here are some ideas for promotional posts:

Book Promotion Video Ideas

As I mentioned before, there are lots of reasons why video should be an essential tool in an author’s book promotion toolbox. Video generates the most online traffic and engagement, 78% of people watch online video each week, studies show people recall 6 times more info from video than text, and our brains process imagery 60,000 times faster than text. Need I say more? Humans are wired for video. So why not take advantage of that?

While the book trailer might be the most common type of book video, it’s not a must. Many non-fiction authors prefer to do an author video that showcases them as an expert or thought leader; author videos also lend themselves to a video series, a webinar, a booktube channel, or other video-driven sales tool where the book’s role is to be more of an extension of the author’s expertise. While book trailers focus on the world and narrative of the book, author videos aim to build the author’s personality and forge a personal connection with the audience. In addition, videos can range from live-action to animation to a collage of images set to music. Budgets are vary from $0 – $10,000. There’s no set formula, so get creative!

It encompasses the things that all bad videos struggle with. Like this one, most bad book trailers just feature a copy and paste the back cover and book cover with music. It also includes these additional problems:

As I mentioned before, there are lots of reasons why video should be an essential tool in an author’s book promotion toolbox. Video generates the most online traffic and engagement, 78% of people watch online video each week, studies show people recall 6 times more info from video than text, and our brains process imagery 60,000 times faster than text. Need I say more? Humans are wired for video. So why not take advantage of that?

While the book trailer might be the most common type of book video, it’s not a must. Many non-fiction authors prefer to do an author video that showcases them as an expert or thought leader; author videos also lend themselves to a video series, a webinar, a booktube channel, or other video-driven sales tool where the book’s role is to be more of an extension of the author’s expertise. While book trailers focus on the world and narrative of the book, author videos aim to build the author’s personality and forge a personal connection with the audience. In addition, videos can range from live-action to animation to a collage of images set to music. Budgets are vary from $0 – $10,000. There’s no set formula, so get creative!

It encompasses the things that all bad videos struggle with. Like this one, most bad book trailers just feature a copy and paste the back cover and book cover with music. It also includes these additional problems:

Book Promotion Ideas for Authors

143. Offer holiday-themed merchandise or bonuses. The holidays are the perfect time for book marketing. What book lover doesn’t love a special holiday-themed bookish gift!? Offer promotions, bonuses, or special-themed merch during the holiday season.

148. Offer promotions or incentives to support readers in tough times. If you know your readership is going through a slump, offer them some promotions to make their day! Extending a helping hand doesn’t go unnoticed.

86. Offer signed bookplates for physical copies. Entice readers to buy physical copies of your book by offering them with signed bookplates. This will make the books more special and cause readers to want to buy a physical edition.

Book Launch Promotion Ideas

What about for virtual events? Easy — ask people to sign up for your mailing list to receive a lead magnet like an excerpt or infographic. You can also do this at the end of any presentation you might give, as it’s cheaper and easier than handing out merch to a room of people.

If you have the time and ability (or a friend who knows how to use Final Cut Pro), another awesome pre-launch tactic is to create a book trailer. Keep in mind this medium won’t suit every type of story, but if you’ve written a fantasy or sci-fi novel, or a dramatic thriller or memoir, consider capitalizing on its cinematic potential.

To make the most of the Amazon links you share, be sure to join Amazon’s affiliate program, which allows you to earn extra money from every sale you direct to Amazon. (This isn’t limited to your books, either — anything that a customer purchases during an affiliate session will earn you a small commission!)

The other main benefit of Facebook ads is that the platform lets you “A/B test” your ads to determine if readers respond better to a different blurb, title, or cover image. Even a 10% difference in clicks can make all the difference to your sales — so be sure to test, test, test until you find the optimal visual assets.

If you’re a better speaker than a blog post writer, you can also offer yourself up as a podcast guest. Just make sure, as always, that any podcasts you’re on are relevant to your audience. For example, if you’ve written a book about DIY home improvement, don’t pitch yourself to a podcast about the most swoonworthy couples in Jane Austen’s novels; find a lifestyle or life hacks podcast instead.